How has the pandemic affected Santa’s supply chain? And How SAP came to the rescue ?

DXaaS Dec 25, 2021

Table of contents

Let's talk about Santa, SAP, and Supply Chain

It's the time of the year where it's all about presents, celebrations and pure joy. I have always wondered how it would be like to run a supply chain bigger than Amazon, and there we go, Here comes our Santa!. To put things into perspective, Santa has to run a huge workforce. They all come with a delivery date to be exactly the 25th of December. Santa's delivery force must produce millions of presents every year.

But wait? How has Santa managed to run his supply chain throughout the pandemic?

Santa had gone into some sort of a niggle just like all of us, the pandemic has wreaked havoc all around the world. But fear not, Santa went all-digital, thanks to SAP. Let's delve into how he overcame everything with SAP and how he did it.

SAP, Santa, Supply Chain and KTern.AI

SAP Integrated Business Planning

Well, Santa gets billions of wishlists all around the year. With travel restrictions, Santa has managed to source them all through digital means. He managed to set up social listening all across Facebook, Instagram, and Twitter. He had also managed to put SAP Sales Cloud in place to track them all.

Santa still has a classical way of his planning and predictive functions with modern machine-learning heuristics for analyses of time series and business objects with SAP IBP.

SAP Ariba Network

Santa has intelligently tapped into his B2B Supplier network, creating dynamic, digital collaboration with millions of suppliers and other trading partners all around the world. Thanks to this, Santa's procurement and supply chain collaboration solution has empowered him to move faster and spend better

SAP Successfactors

You can imagine the amount of workforce that Santa would need to drive his delivery goals and all of them happening on December 25, 2021. Santa has his thousands of Christmas Elves who drive the entire production line and supply chain. He can view their performance tracking, target setting, learning plan, and payroll.

The Digital Core

The whole of his business operations runs through the digital Core, SAP S/4HANA. With core integrations in place, Santa managed to run it through the ERP Platform that allows him to make critical decisions. With its newest data model and integration capabilities, Santa gets real-time data analytics and forecasting. It paves the way for fast, data-driven decision-making and changes to his supply chain as and when required.

Hey but wait up, how could he pull this off and put it off with tight deadlines in place? With Santa's supply chain network, no more a mystery. Let's cover how Santa managed to get this built ground up as a next blog topic.

Until next time, Merry Christmas and a Happy New year 2022.

And that's how Santa runs SAP.

That's how Santa runs SAP. Image sourced from :


Vignesh Barani S

Vignesh is the Head of Product @ KTern.AI who deals with the engineering of features and deals with functionalities for solving transformation-related problems.

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